New Take on Healthful and Local

MINNEAPOLIS (Dec. 2, 2009) -- This holiday season through a truly distinct online photo essay, natural care products e-commerce site www.WedgeWorldWide.coop taps residents of its neighborhood to show - not just tell - the myriad healthful and social benefits of its Earth-friendly goods. 

To view the distinct catalog and to order, visit www.WedgeWorldWide.coop. It's the online retail site for Minneapolis-based The Wedge Co-op, the nation's largest single store, consumer-owned, natural food and products cooperative in the United States. Wedge Worldwide offers hundreds of natural health and lifestyle products to shoppers nationwide.

The photo essay features nine Twin Cities' residents in 12 distinct settings demonstrating the plethora of natural personal care products and housewares the Web site purveys. All models donated their time and service to support and showcase The Wedge's goods to a national audience.

Think, nutcrackers eating pecans. A holiday season filled with peppermint bliss on your body. Cozy up with your gingerbread man. Learn the true meaning of gathering under the mistletoe. Discover what "pamper me" really entails.

"Wedge Worldwide lets shoppers throughout the country have direct access to the ecologically sound general merchandise and personal care products local Wedge Co-op shoppers love,' said Jessie Jacobson, coordinator or Wedge Worldwide. "This holiday season, we asked, 'how can we illustrate our values at the Wedge on our retail site to the rest of the nation?'

"So we asked community members to help," Jacobson continued. "In doing so, the photos are unique in concept, as well as in their construction, and truly represent the eclectic tastes and artistic talents of our neighborhood."

About Wedge Co-op
The Wedge Co-op is a natural and organic food cooperative with more than 14,000 member-owners who live throughout the metro area. Founded in 1974, the Wedge has grown to become the largest single store, consumer-owned, natural food cooperative in the United States. The co-op is dedicated to offering the freshest, highest-quality natural and organic food and the most friendly, informed staff of any grocer.

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